Advert information:
What information will you include in your advert?
Album name:
The name of the album will be "Changes", this is a quick and easy to remember title, which will also hopefully intrigue the audiences as the tracks on the album relate to this title.
Release date:
Our chosen release date will be 27th January 2017, this is right after the 10th January press campaign and the 14th January TV launch. The TV launch should help the artist get as much recognition as possible prior to the album release. The album will also be released on a Friday which has been specifically chosen as most albums are released on Friday's to ensure as many people are able to listen to it.
Downloading availability:
We have reached out to well known streaming sites and have come to an agreement to stream the album on the following, Spotify, Apple Music, Soundcloud, Amazon Prime Music and Google Play Music. These are all also available to download provided customers have the correct subscriptions. All of these services have the most number of users which is within the millions, it will therefore allow the artist to become a lot more successful and easy to reach. Giving the audience multiple platforms or applications to download the album on can ensure success.
Key singles:
Die Too Young, Culture and Mortality. These are key singles as they have taken the longest to record and are the first songs written by the artist. These songs also have the widest appeal for our target audience, also express the themes the most out of the whole album, although the whole album does so.
Explicit lyrics label:
We will be including the explicit lyrics label as some of the songs do contain profanity and some sexual language, it is important to inform the audience that the album is not suitable for listeners under the age of 18 or those without parental supervision.
Setting of image:
Images will be captured outdoors, and with brighter backgrounds to express the theme of hope. The text and the background colour however may be contrasting to this to show how varied the album is in terms of tone. Overall the images will be engaging and unique to conventional hip hop album adverts.
Costume, hair and makeup:
The artist usually wears darker clothing and on a day to day basis wears typical clothing as a young male from an inner city. This means he will be sporting tracksuits and large jackets and a hat, this should show the artist as someone who is conserved as he is upset inside and has been through a lot, but the contrast with the brighter background can show that he is able to express himself.
Cinematography:
After studying existing adverts, we learned that most of the images captured are close up or medium shots of the artist, this is to make sure that they are the focal point of the album and the advert. This is suitable for the star image of the artist but may not express the theme of the album as much. We will most likely vary between long shots and close up shots, ultimately deciding which is more effective for the artist as we believe expressing the themes of the album is very important.
Lighting and colour of advert:
The lighting and colour of the advert will be contrasting as we wish to convey a theme of hope, which can be interpreted very differently if not executed properly. It will not be so contrasting that the advert is difficult to look at, rather it will be unique and eye catching, the artist image should reflect the mood of the album, but the colour and lighting will express the themes. The main colour scheme will involve blue as it is a neutral colour and can be seen as something positive such as hope.
This information is vital as these factors within the advert are essential in contributing to a successful music video.
Wednesday, 14 December 2016
Tuesday, 13 December 2016
Research and planning – Advert: Creative brief
Creative brief for advert:
Who are they?
ME-Ka is a songwriter, singer, record producer and actor who initially was an actor who had minor roles in low budget television movies from the age of 12. At 15 he started singing, songwriting and producing music which lead to underground recognition and recognition within his community. He then began performing at small clubs and small local festivals, eventually releasing 2 EP's and a mixtape on websites such as DatPiff before signing to D-T records, where he then began helping write and produce other artists music from the same label. He has just returned from a European tour and as it had sold out he had established an International status as a hip-hop artist and will release his debut album under the D-T records label.
The album concept:
We wish to establish an album cover that will represent ME-Ka's star image in the best way possible. This is to attract a variety of different audiences between the ages of 18-25, from all ethnic and social backgrounds, but mainly aiming at those of working and skilled working class backgrounds. This is because they are more likely to be able to relate more to the Hip-Hop genre. Our album should be reinforcing ME-Ka's ideologies and beliefs, and hopefully also appeal to hip hop subcultures as well as a mainstream audience. However the designs of the album cover will hopefully be different and not necessarily conventional as it should be unique enough to show the mainstream audience that ME-Ka's style is different. This way it will allow the artist to be even more internationally recognised, to not just ensure domestic success alone.
Why are we doing it?
We are creating an advert as it is an effective source of synergy which will help advertise and promote the album. We hope that the advert will be perceived by a large, mass audience by being advertised on billboards, magazines, bus stops, buses and as posters on the street, these platforms are all easily accessible by large audiences. The advert should also help the artist gain more recognition by making him more popular within the industry as hopefully be more recognised on social media which will be vital for his come up. The album will hopefully be sold on an international scale as well as domestically, the advert should appeal to the hip hop subcultures as well as a mainstream audience, whether they are already aware of the artist or if they are just looking for new music. To make sure the advert is successful, we will ensure it has usual conventions of adverts for hip hop music artis, such as a clear and appealing image of the artist, with large and clear typography and colours and lighting which will reflect the mood we are trying to put across.
Comparable products;
Who are they?
ME-Ka is a songwriter, singer, record producer and actor who initially was an actor who had minor roles in low budget television movies from the age of 12. At 15 he started singing, songwriting and producing music which lead to underground recognition and recognition within his community. He then began performing at small clubs and small local festivals, eventually releasing 2 EP's and a mixtape on websites such as DatPiff before signing to D-T records, where he then began helping write and produce other artists music from the same label. He has just returned from a European tour and as it had sold out he had established an International status as a hip-hop artist and will release his debut album under the D-T records label.
The album concept:
We wish to establish an album cover that will represent ME-Ka's star image in the best way possible. This is to attract a variety of different audiences between the ages of 18-25, from all ethnic and social backgrounds, but mainly aiming at those of working and skilled working class backgrounds. This is because they are more likely to be able to relate more to the Hip-Hop genre. Our album should be reinforcing ME-Ka's ideologies and beliefs, and hopefully also appeal to hip hop subcultures as well as a mainstream audience. However the designs of the album cover will hopefully be different and not necessarily conventional as it should be unique enough to show the mainstream audience that ME-Ka's style is different. This way it will allow the artist to be even more internationally recognised, to not just ensure domestic success alone.
Why are we doing it?
We are creating an advert as it is an effective source of synergy which will help advertise and promote the album. We hope that the advert will be perceived by a large, mass audience by being advertised on billboards, magazines, bus stops, buses and as posters on the street, these platforms are all easily accessible by large audiences. The advert should also help the artist gain more recognition by making him more popular within the industry as hopefully be more recognised on social media which will be vital for his come up. The album will hopefully be sold on an international scale as well as domestically, the advert should appeal to the hip hop subcultures as well as a mainstream audience, whether they are already aware of the artist or if they are just looking for new music. To make sure the advert is successful, we will ensure it has usual conventions of adverts for hip hop music artis, such as a clear and appealing image of the artist, with large and clear typography and colours and lighting which will reflect the mood we are trying to put across.
Comparable products;
These adverts can be compared to the advert we are making as they contain the similar colour scheme we wish to use to portray the themes of hope. It also promotes the focal point of the album as there are close ups of the artist, this is important as the album is very self centred on the artist. The lack of facial expression also makes it difficult to read the artists mood and can therefore be interpreted differently.
Audience
The demographics of our target audience include, working and skilled working class people, aged 18-25, any gender and ethnic minority. It is broad therefore it can reach the widest audience and can relate to as many people as possible. We wish to also educate those about ME-Ka and his roots, coming from a lower/working class background but getting commercial success allowing him to succeed. The advert should help the sales dramatically and the audience should be able to look at the advert and be intrigued by the design of it, as this may be the first time they are seeing this artist.
How will we know that it has worked?
The amount we sell in the first week of the album release, as well as whether it gets on international charts and holds its position, also the general feedback from both critics and audiences. A focus group will be held with people between the ages of 18 and 25 who fit our demographic. They will be shown drafts of the album designs and give us feedback, this allows us to make the correct changes and take on constructive criticism which allows us to create a final draft which will be the most appealing to the target audience. For the album to engage the target audience is very important as it could determine how successful the album is, we will use our feedback to ensure the album is affordable for our audience as well as learn what they like and do not like about it.
Launch dates:
ME-KA's campaign dates:
Press Campaign: 10th January 2017
TV Launch: 14th January 2017
Album release: 27th January 2017
Limitations that may occur:
Consistency may be an issue when making the three products for the digipak, to ensure this though we must continually update and keep editing the products to make sure the lighting, typography, themes the digipak follows are very similar. The advert may not be appealing to everyone, although it follows the theme of hope, it could be interpreted differently and the advert may not engage some audiences. To oppose this we will have to keep the typography interesting and the lighting may have to be slightly different to the digipak for the advert to be more appealing to a mass audience.
Monday, 12 December 2016
Research and planning – Digipak: Digipak information
Digipak information:
Artist name:
When we were deciding the name of the artist we were to make sure it was different from conventional hip hop artists, although we did draw inspiration from another singer/songwriter. ME-Ka's first name is Emeka, the idea came as if you sound out the letters of ME-Ka it sounds like his name, which is what he will go by.
Album name:
The album will be called 'Changes', this is due to the changes that the artist is going through and has previously experiences, the theme of change will be evident throughout the album. This album title is also short as it is one word and therefore it will be easy to remember, the audience will find it easy to talk about which allows the album to gain more recognition. The album title should also hopefully relate to our target audience who are not necessarily well off in society, therefore will be expecting changes in their life.
Tracklist:
The tracklist we have chosen contains 12 songs, they all follow similar themes although two of the tracks will be interludes. This is because this has been a convention lately in hip hop instrumentals, and tells more of a story for when people are listening to the album. The themes will include, love, life, death, changes and youth culture.
Tracklist:
1) Shifting
2) Mortality
3) Young Man
4) Father interlude
5) Young Woman
6) For Better
7) Changes
8) Die Too Young
9) Grandmother interlude
10) Wasting Time
11) Culture
12) Newcomer
The track names are different but they all relate to the themes of the song and the album itself. The father and grandmother interlude will both include the artist's father and grandmother speaking respectively, it will be something that has been previously recorded via a phone call and what they speak about is also related to the themes of the album.
Music institution:
For our music institution, we have chosen 'Universal Music Group'. It is an international institution that manages many mainstream and popular artists. These artists include: Taylor Swift, Mariah Carey, Kanye West, Adele, Lil Wayne and Jay Z. These artist are all very successful and have a combined net worth in the of over $1 billion. They are all original in their own way and have released a different number of albums and mix tapes. Our artist is new and is striving to be like one of these artists, we believe this is very achievable under the guidance of Universal Music Group.
Production Company:
Our production company is called D-T records as it is the first letter of both the co-founders first names, Dillan and Trang. This name is easy and short, therefore it is easy to remember if it were to be referenced and put on the digipak.
Explicit content label:
We have discussed and decided to add the explicit lyrics label to the cover and other products in the digipak for our album. This is due to the fact some of the songs containing strong profanity as this is a way the artist chooses to express themselves, as well as some sexual language which will be inappropriate for listeners under the age of 18. It is also necessary to include this label to avoid getting abuse from listeners who are not warned of these things. Also radio hosts and DJ's will know whether they need to censor ME-Ka's songs or not when they play them. The profanity and explicit lyrics is also conventional to the hip hop genre, also our target audience are all above the age of 18, therefore it will be less controversial for them.
Artist name:
When we were deciding the name of the artist we were to make sure it was different from conventional hip hop artists, although we did draw inspiration from another singer/songwriter. ME-Ka's first name is Emeka, the idea came as if you sound out the letters of ME-Ka it sounds like his name, which is what he will go by.
Album name:
The album will be called 'Changes', this is due to the changes that the artist is going through and has previously experiences, the theme of change will be evident throughout the album. This album title is also short as it is one word and therefore it will be easy to remember, the audience will find it easy to talk about which allows the album to gain more recognition. The album title should also hopefully relate to our target audience who are not necessarily well off in society, therefore will be expecting changes in their life.
Tracklist:
The tracklist we have chosen contains 12 songs, they all follow similar themes although two of the tracks will be interludes. This is because this has been a convention lately in hip hop instrumentals, and tells more of a story for when people are listening to the album. The themes will include, love, life, death, changes and youth culture.
Tracklist:
1) Shifting
2) Mortality
3) Young Man
4) Father interlude
5) Young Woman
6) For Better
7) Changes
8) Die Too Young
9) Grandmother interlude
10) Wasting Time
11) Culture
12) Newcomer
The track names are different but they all relate to the themes of the song and the album itself. The father and grandmother interlude will both include the artist's father and grandmother speaking respectively, it will be something that has been previously recorded via a phone call and what they speak about is also related to the themes of the album.
Music institution:
For our music institution, we have chosen 'Universal Music Group'. It is an international institution that manages many mainstream and popular artists. These artists include: Taylor Swift, Mariah Carey, Kanye West, Adele, Lil Wayne and Jay Z. These artist are all very successful and have a combined net worth in the of over $1 billion. They are all original in their own way and have released a different number of albums and mix tapes. Our artist is new and is striving to be like one of these artists, we believe this is very achievable under the guidance of Universal Music Group.
Production Company:
Our production company is called D-T records as it is the first letter of both the co-founders first names, Dillan and Trang. This name is easy and short, therefore it is easy to remember if it were to be referenced and put on the digipak.
Explicit content label:
We have discussed and decided to add the explicit lyrics label to the cover and other products in the digipak for our album. This is due to the fact some of the songs containing strong profanity as this is a way the artist chooses to express themselves, as well as some sexual language which will be inappropriate for listeners under the age of 18. It is also necessary to include this label to avoid getting abuse from listeners who are not warned of these things. Also radio hosts and DJ's will know whether they need to censor ME-Ka's songs or not when they play them. The profanity and explicit lyrics is also conventional to the hip hop genre, also our target audience are all above the age of 18, therefore it will be less controversial for them.
Saturday, 10 December 2016
Research and planning – Digipak: Creative brief
Creative brief for digipak
Oasis Academy Hadley
5 South Street
EN3 5PX
dillan.abraham@oasishadley.org
Date: 10/12/2016
Album title: Changes
Artist: ME-KA
Project Managers: Dillan Abraham and Trang Lam
Release Date: 27th January 2017
Product Overview:
ME-KA is a songwriter, singer, record producer and actor who initially was an actor who had minor roles in low budget television movies from the age of 12. At 15 he started singing, songwriting and producing music which lead to underground recognition and recognition within his community. He then began performing at small clubs and small local festivals, eventually releasing 2 EP's and a mixtape on websites such as DatPiff before signing to D-T records, where he then began helping write and produce other artists music from the same label. He has just returned from a European tour and as it had sold out he had established an International status as a hiphop artist and will release his debut album under the D-T records label.
The Album concept:
What is it?
We wish to establish an album cover that will represent ME-KA's star image in the best way possible. This is to attract a variety of different audiences between the ages of 18-25, from all ethnic and social backgrounds, but mainly aiming at those of working and skilled working class backgrounds. This is because they are more likely to be able to relate more to the Hip-Hop genre. Our album should be reinforcing ME-KA's ideologies and beliefs, and hopefully also appeal to hip hop subcultures as well as a mainstream audience. However the designs of the album cover will hopefully be different and not necessarily conventional as it should be unique enough to show the mainstream audience that ME-KA's style is different. This way it will allow the artist to be even more internationally recognised, to not just ensure domestic success alone.
Why are we doing it?
ME-KA's debut studio album should aim to bring international success as well as top global charts, not just domestic ones. This will be done through creating an effective digipak which will attract all audiences, both mainstream and niche. We will ensure that pictures, typography and the colours used will be visually appealing while promoting the themes of the music within the album. The themes include youth culture, love, death and hope.
Comparable products:
Drake - Views From The 6
Sales figures: 852,000 copies in first week of release.
J Cole - 2014 Forest Hills Drive
Sales figures: 371,000 sales in first week of release.
Chance The Rapper - 10 Day
Product Overview:
ME-KA is a songwriter, singer, record producer and actor who initially was an actor who had minor roles in low budget television movies from the age of 12. At 15 he started singing, songwriting and producing music which lead to underground recognition and recognition within his community. He then began performing at small clubs and small local festivals, eventually releasing 2 EP's and a mixtape on websites such as DatPiff before signing to D-T records, where he then began helping write and produce other artists music from the same label. He has just returned from a European tour and as it had sold out he had established an International status as a hiphop artist and will release his debut album under the D-T records label.
The Album concept:
What is it?
We wish to establish an album cover that will represent ME-KA's star image in the best way possible. This is to attract a variety of different audiences between the ages of 18-25, from all ethnic and social backgrounds, but mainly aiming at those of working and skilled working class backgrounds. This is because they are more likely to be able to relate more to the Hip-Hop genre. Our album should be reinforcing ME-KA's ideologies and beliefs, and hopefully also appeal to hip hop subcultures as well as a mainstream audience. However the designs of the album cover will hopefully be different and not necessarily conventional as it should be unique enough to show the mainstream audience that ME-KA's style is different. This way it will allow the artist to be even more internationally recognised, to not just ensure domestic success alone.
Why are we doing it?
ME-KA's debut studio album should aim to bring international success as well as top global charts, not just domestic ones. This will be done through creating an effective digipak which will attract all audiences, both mainstream and niche. We will ensure that pictures, typography and the colours used will be visually appealing while promoting the themes of the music within the album. The themes include youth culture, love, death and hope.
Comparable products:
Drake - Views From The 6
Sales figures: 852,000 copies in first week of release.
J Cole - 2014 Forest Hills Drive
Sales figures: 371,000 sales in first week of release.
Chance The Rapper - 10 Day
Sales figures: Over 600,000 streams and 400,000 downloads.
We think these three albums are unique and unconventional to other hip hop album covers. They also portray themes of hope and youth and all use a neutral colour of blue which we can take inspiration from. To an extent they are all simple yet still engage and attract an audience which we will be aiming to do.
What is the reaction we want?
The demographics of our target audience include, working and skilled working class people, aged 18-25, any gender and ethnic minority. It is broad therefore it can reach the widest audience and can relate to as many people as possible. We wish to also educate those about ME-KA and his roots, coming from a lower/working class background but getting commercial success allowing him to succeed. The audience should see the album as hopeful and as a motivational tool to prosper themselves.
How will we know it has worked?
The amount we sell in the first week of the album release, as well as whether it gets on international charts and holds its position, also the general feedback from both critics and audiences. A focus group will be held with people between the ages of 18 and 25 who fit our demographic. They will be shown drafts of the album designs and give us feedback, this allows us to make the correct changes and take on constructive criticism which allows us to create a final draft which will be the most appealing to the target audience. For the album to engage the target audience is very important as it could determine how successful the album is, we will use our feedback to ensure the album is affordable for our audience as well as learn what they like and do not like about it.
Launch dates:
ME-KA's campaign dates:
Press Campaign: 10th January 2017
TV Launch: 14th January 2017
Album release: 27th January 2017
Limitations:
Consistency may be an issue when making the three products for the digipak, to ensure this though we must continually update and keep editing the products to make sure the lighting, typography, themes the digipak follows are very similar.
If the press campaign is not as successful as we hoped, the artist himself will be self promoting via social media such as twitter, facebook and instagram. As well as this, other artists on the label will do the same, this is essentially free press and is very important to ensure the success of the album.
Monday, 5 December 2016
Planning: Pre-production paperwork
Pre-production paperwork:
Prior to filming, we created paperwork that is relevant to our music video, this was an essential part of the planning in the process of making a music video. The paperwork allowed us to consider the authorisation we receive from actors and location owners, or possibly the government. It also includes explanations of the decisions we made and takes risk into consideration. Completing the paperwork is important as it tackles problems we may have prior to filming and emphasising the risks we possibly could have allows us to come up with solutions to make sure we have no problems. As the paperwork is complete, we are able to begin production safely and legally without risking crew or actors.
Evidence of paperwork:
Location Recce form:
Location release form:
Client release form:
Our actor signed this agreement.
Production Schedule:
Prior to filming, we created paperwork that is relevant to our music video, this was an essential part of the planning in the process of making a music video. The paperwork allowed us to consider the authorisation we receive from actors and location owners, or possibly the government. It also includes explanations of the decisions we made and takes risk into consideration. Completing the paperwork is important as it tackles problems we may have prior to filming and emphasising the risks we possibly could have allows us to come up with solutions to make sure we have no problems. As the paperwork is complete, we are able to begin production safely and legally without risking crew or actors.
Evidence of paperwork:
Location Recce form:
Client release form:
Our actor signed this agreement.
Production Schedule:
Risk Assessment:
Saturday, 3 December 2016
Planning: Lighting and colour
Planning: Lighting and Colour
Lighting and Colour
The lighting and colour used in music videos are very important as they represent the themes of the music video and atmosphere within it. For example, low key lighting and dark colours can represent a negative atmosphere and vibe or even have a dark or deeper meaning behind it that might not be clear at first. Light colours and high key lighting will represent the opposite. We analysed various music videos from various genres in order to a clear understanding regarding the lighting and colour. Some of these music videos have also given us new ideas in the way they portrayed certain colours.
Chris Brown - Fine By Me
In the music video 'Fine By Me' by Chris Brown, the lighting is low key throughout the music video which symbolises danger and also further reflects the violence taking place. Furthermore, the low-key lighting also adds some mystery to the scene as it also creates more suspense for the audience. The lighting in this video also includes top and back lighting revolving the character, this also enhances the characters power and aggressive nature. From this music video, I also want to use low-key lighting within my music video to accentuate that dark back story the artist has whilst he lip-syncs to his song. This is to inform the audience that the artist wasn't always living a comfortable life the way he is now but the opposite. This could also portray the dark things he had to do in the past to come to where he is now.
Sia - Elastic Heart
The natural lighting used within this music video portrays innocence between the two characters. This further represents that there \is nothing to hide like they're open wide to each other, suggesting that they have a good relationship between each other. The high-key lighting is refreshing to the audience and evokes happiness and care. We also want to use high-key lighting in some parts of our music video to show that, despite the dark past he has initially come from, he is now in a happy place and is doing good for himself by pursuing this music career of his.
The Weeknd - Low Life
In this music video, there are neutral colours throughout and tends to focus on one colour. The dark colours and low-key lighting is what I also want to achieve in my music videos to portray what the artist has been through. This also creates mystery within the music video which can also create tension for the audience. I really like this music video as it connotes all the themes we also want to portray in our music video therefore, we decided to use dark filters such as the ones this particular artist has used in their music video accompanied with some back and low-key lighting to enforce the same effect.
Conclusion
Overall, the lightning and colour used in each of these music videos are effective in the way are used and portrayed and because of this we decided to use the similar colours and lighting from the examples above to ensure our video gives off a similar effect. Moreover, it is important that we follow these videos as they were successful so in order to gain the same impact on our audience.
Friday, 2 December 2016
Planning: Editing
Planning: Editing
Editing
Introduction:
Editing is a crucial part of our post production process as the different edits used impacts on the success rate of our music video and therefore, we will have to adapt to various editing techniques within our video by making the visuals pleasing to the eye. We will also use more advanced editing techniques as it is important we make our music video unique as its own yet appealing to a large mainstream audience.
Some of the main editing techniques we will include throughout our music video will include:
Fast Editing
Fast editing will be incorporated in our music video as it creates excitement through the audience. When i researched into similar music videos, they tend to use fast pace editing to really exaggerate the shot making the audience feel excited and apart of the music video. As this is a very an effective piece of editing, I want to use this in my music video to achieve the same feeling when others watch my music video. Dave and AJ Tracey's 'Thiago Silva' influenced me to use this fast pace editing as I believe it will build tension and excitement. As their music video is also similar to ours, mainly performance based, I believe it will work very well.
Slow Editing/Slow Motion
We decided to use slow editing also as it almost gives the same effect as fast editing, it empathises their performance by slowing it down a bit really contrasting with the fast paced lyrics. By slowing the performance down, we're able to see the artists facial expression and body language better, further allowing the audience to connect to the artist more. The music video 'Thiago Silva' also uses slow pace editing to create excitement within the audience. Using slow editing will promote this music video to be more exciting for the audience as it evokes greater emotion.
Jump Cuts
We will be using jump cuts in between our music video to show the different location the artist will be at. This is so the audience doesn't get bored of the one location he may be at, instead it will jump to different locations followed by an outfit change.
Montages
Using a montage with the use of fast pace editing, I believe it will make the slow beat song we picked make the audience feel excited despite this. I want to use different shots of the artist at different places and put them together to create a montage to match the beat of the song.
Filters
We will be using filters over our shot as I want to create a a low-key lighting throughout to match the song lyrics as it may difficult to create low-key lighting naturally without it being too dark.
Seamless editing
We will try and use seamless editing throughout the music video such as shots of when our artist is lip syncing as it is important to ensure that the audience can build a relationship with the artist, understanding who is the artist is and what he is about. Through each transition of shots, we want to make it look as seamless as possible without the audience even noticing just like these other mainstream music videos we've watched that have seamless editing, they are also extremely successful because of this.
Editing
Introduction:
Editing is a crucial part of our post production process as the different edits used impacts on the success rate of our music video and therefore, we will have to adapt to various editing techniques within our video by making the visuals pleasing to the eye. We will also use more advanced editing techniques as it is important we make our music video unique as its own yet appealing to a large mainstream audience.
Some of the main editing techniques we will include throughout our music video will include:
Fast Editing
Fast editing will be incorporated in our music video as it creates excitement through the audience. When i researched into similar music videos, they tend to use fast pace editing to really exaggerate the shot making the audience feel excited and apart of the music video. As this is a very an effective piece of editing, I want to use this in my music video to achieve the same feeling when others watch my music video. Dave and AJ Tracey's 'Thiago Silva' influenced me to use this fast pace editing as I believe it will build tension and excitement. As their music video is also similar to ours, mainly performance based, I believe it will work very well.
Slow Editing/Slow Motion
We decided to use slow editing also as it almost gives the same effect as fast editing, it empathises their performance by slowing it down a bit really contrasting with the fast paced lyrics. By slowing the performance down, we're able to see the artists facial expression and body language better, further allowing the audience to connect to the artist more. The music video 'Thiago Silva' also uses slow pace editing to create excitement within the audience. Using slow editing will promote this music video to be more exciting for the audience as it evokes greater emotion.
Jump Cuts
We will be using jump cuts in between our music video to show the different location the artist will be at. This is so the audience doesn't get bored of the one location he may be at, instead it will jump to different locations followed by an outfit change.
Montages
Using a montage with the use of fast pace editing, I believe it will make the slow beat song we picked make the audience feel excited despite this. I want to use different shots of the artist at different places and put them together to create a montage to match the beat of the song.
Filters
We will be using filters over our shot as I want to create a a low-key lighting throughout to match the song lyrics as it may difficult to create low-key lighting naturally without it being too dark.
Seamless editing
We will try and use seamless editing throughout the music video such as shots of when our artist is lip syncing as it is important to ensure that the audience can build a relationship with the artist, understanding who is the artist is and what he is about. Through each transition of shots, we want to make it look as seamless as possible without the audience even noticing just like these other mainstream music videos we've watched that have seamless editing, they are also extremely successful because of this.
Subscribe to:
Posts (Atom)