Planning: Editing

Planning: Editing

Editing

Introduction:
Editing is a crucial part of our post production process as the different edits used impacts on the success rate of our music video and therefore, we will have to adapt to various editing techniques within our video by making the visuals pleasing to the eye. We will also use more advanced editing techniques as it is important we make our music video unique as its own yet appealing to a large mainstream audience.

Some of the main editing techniques we will include throughout our music video will include:

Fast Editing
Fast editing will be incorporated in our music video as it creates excitement through the audience. When i researched into similar music videos, they tend to use fast pace editing to really exaggerate the shot making the audience feel excited and apart of the music video. As this is a very an effective piece of editing, I want to use this in my music video to achieve the same feeling when others watch my music video. Dave and AJ Tracey's 'Thiago Silva' influenced me to use this fast pace editing as I believe it will build tension and excitement. As their music video is also similar to ours, mainly performance based, I believe it will work very well.

Slow Editing/Slow Motion
We decided to use slow editing also as it almost gives the same effect as fast editing, it empathises their performance by slowing it down a bit really contrasting with the fast paced lyrics. By slowing the performance down, we're able to see the artists facial expression and body language better, further allowing the audience to connect to the artist more. The music video 'Thiago Silva' also uses slow pace editing to create excitement within the audience. Using slow editing will promote this music video to be more exciting for the audience as it evokes greater emotion.

Jump Cuts
We will be using jump cuts in between our music video to show the different location the artist will be at. This is so the audience doesn't get bored of the one location he may be at, instead it will jump to different locations followed by an outfit change.

Montages
Using a montage with the use of fast pace editing, I believe it will make the slow beat song we picked make the audience feel excited despite this. I want to use different shots of  the artist at different places and put them together to create a montage to match the beat of the song.

Filters
We will be using filters over our shot as I want to create a a low-key lighting throughout to match the song lyrics as it may difficult to create low-key lighting naturally without it being too dark.

Seamless editing
We will try and use seamless editing throughout the music video such as shots of when our artist is lip syncing as it is important to ensure that the audience can build a relationship with the artist, understanding who is the artist is and what he is about. Through each transition of shots, we want to make it look as seamless as possible without the audience even noticing just like these other mainstream music videos we've watched that have seamless editing, they are also extremely successful because of this.