Advert information:
What information will you include in your advert?
Album name:
The name of the album will be "Changes", this is a quick and easy to remember title, which will also hopefully intrigue the audiences as the tracks on the album relate to this title.
Release date:
Our chosen release date will be 27th January 2017, this is right after the 10th January press campaign and the 14th January TV launch. The TV launch should help the artist get as much recognition as possible prior to the album release. The album will also be released on a Friday which has been specifically chosen as most albums are released on Friday's to ensure as many people are able to listen to it.
Downloading availability:
We have reached out to well known streaming sites and have come to an agreement to stream the album on the following, Spotify, Apple Music, Soundcloud, Amazon Prime Music and Google Play Music. These are all also available to download provided customers have the correct subscriptions. All of these services have the most number of users which is within the millions, it will therefore allow the artist to become a lot more successful and easy to reach. Giving the audience multiple platforms or applications to download the album on can ensure success.
Key singles:
Die Too Young, Culture and Mortality. These are key singles as they have taken the longest to record and are the first songs written by the artist. These songs also have the widest appeal for our target audience, also express the themes the most out of the whole album, although the whole album does so.
Explicit lyrics label:
We will be including the explicit lyrics label as some of the songs do contain profanity and some sexual language, it is important to inform the audience that the album is not suitable for listeners under the age of 18 or those without parental supervision.
Setting of image:
Images will be captured outdoors, and with brighter backgrounds to express the theme of hope. The text and the background colour however may be contrasting to this to show how varied the album is in terms of tone. Overall the images will be engaging and unique to conventional hip hop album adverts.
Costume, hair and makeup:
The artist usually wears darker clothing and on a day to day basis wears typical clothing as a young male from an inner city. This means he will be sporting tracksuits and large jackets and a hat, this should show the artist as someone who is conserved as he is upset inside and has been through a lot, but the contrast with the brighter background can show that he is able to express himself.
Cinematography:
After studying existing adverts, we learned that most of the images captured are close up or medium shots of the artist, this is to make sure that they are the focal point of the album and the advert. This is suitable for the star image of the artist but may not express the theme of the album as much. We will most likely vary between long shots and close up shots, ultimately deciding which is more effective for the artist as we believe expressing the themes of the album is very important.
Lighting and colour of advert:
The lighting and colour of the advert will be contrasting as we wish to convey a theme of hope, which can be interpreted very differently if not executed properly. It will not be so contrasting that the advert is difficult to look at, rather it will be unique and eye catching, the artist image should reflect the mood of the album, but the colour and lighting will express the themes. The main colour scheme will involve blue as it is a neutral colour and can be seen as something positive such as hope.
This information is vital as these factors within the advert are essential in contributing to a successful music video.
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