What was the task? Why did you do it?
To understand how we wanted our music video to unfold in our chosen form of narrative, we had to come together to analyse the lyrics to make sure it made sense. We made sure what the audience was listening to, was what they were also seeing. I wanted the relationship between the lyrics and visuals to be strong so it was easier for the audience to understand what was going on in the music video even though we didn't have a clear and specific narrative for it. By identifying the narrative, it helped us develop our idea to each line and beat by applying it to theories we had previously learnt. As a result, this allowed us to identify how we wanted each shot to form and when it should come in.
Themes evident within song:
1) Power
2) Money
3) Friendship
4) Determination
5) Death
Apply idea to theory:
Goodwins Theory - Our idea follows Goodwins theory on genre characteristics, relationship between lyrics and visuals, intertextual reference, notion of looking and star image motif, performance, narrative or concept based. These following conventions that Goodwin mentions are used in our music video as we believe that our audience will enjoy it more if it has a clear structure throughout instead of a music making the audience think too hard when they could be enjoying it.
Genre Characteristics:
Hip-pop, rap genre - The main artist will be visually pleasing to the audience to make him stand out more, the females within the music video will have dramatic makeup.
Relationship between lyrics and visuals - The visuals will reflect the lyrics when he raps about money, he will have money in his hand and other expensive stuff to show the audience that he has money.Further showing the audience that despite where he started from, he still made it.
Intertextual reference -
Notion of looking - We plan to have our main artist looking attractive to make him stand out to the audience. There will also be females in the music video that will also look attractive through the use of close-up shots.
Star image motif - During the scenes, there will be many close-up shots of the artist so the audience are able to spot the artist whenever he appears despite the different shots we might use.
Performance, narrative, concept? - The video will mainly be performance based with the artist lip-syncing to the song with no clear narrative.
Mulveys male gaze - This theory is based on the 'male gaze' on a female assets. This theory will be evident throughout our music video as the female character will be captured through close-up and mid-shots as it does attract more audiences despite its frustrating reason why.
Adorno's popular culture/true art theory - My male artist will not follow the popular culture as he is not dressed in typical clothing that a mainstream audience will expect him to wear however, will ensure my success through working-class audiences as there use to seeing similar themes in the music video in their everyday life. This will make more appealing to them.
Video Narration
From analysing the lyrics of the song, we first identified the themes that were portrayed throughout the music such as money, death and power. As our artist wont be following any specific narrative and will be following a performance based music video, he will lip sync in most of the shots where the other shots will be of his friends and establishing shots of his area to really empathise his working class background. This allows the majority of the audience to relate to our music video further making it more entertaining them as they feel closer to the artist.
As the music video begins, there will be an establishing shot of the urban area of where the artist is from, this will capture the distinct features of his area allowing the audience to understand where he is from despite the expensive things he has. This will also be in slow motion because it allows the establishing shot to become more effective giving the audience time to understand where he's from.
There will be a various of shot reverse shots of our artist in different urban areas of where he's from to really empathise where he's from and that he is proud about where he comes from despite where he is now.
Conclusion
By planning our narrative according to the lyrics of the song, it has allowed us to acknowledge each stage carefully and how it will follow. This task also enabled us to think about each shot in more detail furthermore, allowing us to remove small parts that were irrelevant. It encouraged us to identify the major parts of the narrative that the audience need to see to allow them to understand the narrative. From this task, it has made my partner and I more confident about how our idea and narrative will form itself and how it will come together smoothly.
Without planning the narrative according to the lyrics, it would've been challenging to film what shot goes next or if we have enough content filmed. We are now aware of the locations we need and how we will film according to the content we need to film.
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