Group Roles
Production roles are made up of 11 key roles that are essential in a music video, this ensures that they are made successfully. These 11 production roles include the director, producer, editor, cast control, camera operator, lighting operator, print designer, photographer, storyboard organiser, location manager, costume, hair and make-up artist. We split these roles into two based on our strength and weaknesses as a pair so we were able to carry out these roles in the best way possible.
The different roles and their definitions:
Director: A director is the biggest role of them all as this role is responsible for having authority of
directing the music video. A director gives directions to the crew and cast to ensure that everyone is following the script and storyboard correctly, this also ensures that they music video comes out successfully for their target audience. A director must have good leadership skills, communication skills and organisation in order to fulfill this role adequately, they must make sure that their team members meet the right deadlines, working efficiently and making use of their time well. The director is also supported by the producer and storyboard artist by supervising them to make sure they follow the storyboard correctly. Overall, this role holds the most responsibility making the overall decisions associated with the music video.
Producer: A producer is someone who works very closely with the director by supervising the making of the music video, they also prepare and present it to the music distributor. One of their key responsibilities in ensuring that the work environment where the crew will be filming is prep for the cast to perform. The producer is also usually the first person to get involved in these projects and come up with the initial idea for the production, securing the rights, choose the screenwriter and story editing team. During the pre-production, the producer is responsible for bring the whole creative team together which includes the director, cinematographer, production designer and key cast members. Overall, the producer helps supervise the development process ensuring everything runs smoothly as how the director would like it.
Light operator: The role of the lighting operator is responsible for creating the light and atmosphere in the music video, this is very important as each particular type of lighting connotes what is associated with each shot. For example, if the shot had negative connotations, the light operator would have to ensure that low-key lighting is used to support this. The light operator will also have meetings with the director, designers, stage manager and production manager to discuss ideas for the music video and take care of the budget and scheduling details for the production.
Location manager: A location manager takes care of finding the right and appropriate location for the music video to be shot. They must ensure that they obtain permission from the location owners, police and governmental permits to be able use the location. A location manager also works closely with the director and production designer during the pre-production to find a secure way of producing a successful visual. They are also responsible for the public relations at the locations used and ensures the crew and casts safety during the filming stage.
Camera Operator: The person who is in charge of operating the camera is responsible for maintaining the camera angles, movement and size of each shot. The camera operator will also work closely with the director, director of photography, the cast and the film crew to make technical and creative decisions together.
Editor: An editor is someone who is responsible for working with the raw footage taken and selecting the appropriate shots and then combining them together into sequences to create moving images. An editor also works creatively with the images, dialogue, pacing as well as the actors performances to effectively re-imagine and sometimes even rewrite the music video if needed. This dynamic role belongs to the editor when making a music video.
Costume, Hair and Make-up: The person who is in charge of costume, hair and makeup is responsible for creating the cast members appearances to ensure they fit with the music videos themes and genres. They also assess the makeup and hair requirements, setting up the department and prepare the makeup and hair budget schedules. This role also breaks down the script and storyboard in each scene to identify what kind of costume, hair and makeup is needed in that particular shot. Before beginning the creation of the characters appearances, they make notes on each character to ensure that they make it fit the representation.
Storyboard Organiser: A storyboard organiser is responsible for producing the images and notes of the music video in each shot by visualising the details of every scene and writing their ideas down. This makes it easier for them to improve the shot and make it look more attractive to the audience and also fitting with the conventions of the storyboard. Storyboard artists may use photos to also create visuals where photos are taken specifically for the project and then by digitally putting them together to produce a photographic representation called a photo visual.
Print Designer: A print designer uses their technical skills to arrange the style of the designs as they appear on the page, they choose the type of fonts that will be used, including size and colours to ensure that the headlines are attractive to the audience.
Photographer: The photographer is responsible for taking the photographs of something and use the photos in various ways that includes the album covers, posers, social networking sites, newspapers and magazines etc. The photographer should be someone who is skillful at holding and position the camera at the most appropriate angle to ensure that the photos come out in high quality.
Cast Control: The person in charge of cast control is someone who takes charge of the cast members by ensuring that the cast arrive on time and they are where they should be.
Who has what role and why?
Trang will be having the role of: the producer, editor, costume, hair and makeup, storyboard organiser print designer and cast control. This is because she has great communication skills which is beneficial when communicating with the director. The producer and director must work cohesively exchanging ideas and opinions to ensure that the music video comes out the way it should be. Trang is also responsible for all the creative based roles such as costume, hair and makeup as well as print designer because due to her artistic skills, she is able to visualise what is suitable for every shot and make it look most attractive. She also has the role of editing and storybaording because she knows when each shot should be introduced. With her editing skills, she is also able to edit the music video where it looks more attractive to the audience. As an organised person as well, we decided that it would be fit if she was the cast controller too.
Dillan will have the roles of: the director, light operator, location manager, camera operator and photographer. All these roles is very suitable for Dillan as he is a very hands on person, with his technical knowledge of cameras, he is given the role of handling the cameras and directing the music video. As the director, it is only fair he is also in charge of the location to fit with his ideas of what he wants to be shot. He is also responsible for the light as he is good at identifying what type of lights work well with each shot.
Conclusion: How was this beneficial?
In conclusion, this planning has been very beneficial for us as it has allowed us to identify everyone's strengths and weakness to then we are able to allocate each other in the best role suitable for us. We are also aware that particular roles hold more significance over others and therefore, we distributed them equally. Planning this makes it easier for us to understand who will be doing what and there will also be no confusion in in the production stage.
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